Over the last decade, mobile hotel bookings have increased dramatically. It is easier for people to book a hotel room on their smart phones on the go, as they are travelling into work or when they are our and about. It is easy, simple and provided your hotel ensures a good customer service experience, it is one of the most popular ways for people to book at your hotel again in the future.
Interestingly, 80% of all last-minute bookings are done on mobile phones. There are plenty of apps for hotel booking experiences which also help people to book a last minute getaway. Hoteliers need to develop and update technology to increase their hotel bookings and stay ahead of the competition. Shockingly, 2 out of 5 mobile transactions for hotel bookings are cancelled because of poor user experience.
If you want to improve your hotel digital marketing, you may wish to book the services of a professional digital hotelier. They are trained in all areas of digital marketing and will be happy to help you get the most out of your various platforms, whether you already have systems in place or whether you are starting from scratch. They can help you with the following:
Ensuring information, pricing and branding is consistent across all platforms
It is really important that your mobile site mimics your PC version. Branding needs to be easily identifiable and you need to include the same pricing and information.
Ensuring that reservation forms are easy to fill in
There is nothing worse than not being able to fill in a form properly on your mobile. If the form is small and difficult to fill in, a customer will simply shop elsewhere, and in the process, get very frustrated by your company. A digital hotelier can help you to develop easy to fill forms and a quick booking process so customers don’t get irritated.
Working on your loading times
A customer or guest scrolls through mobile when they have some free time. Your job is to push the right information through. You must ensure you only relevant content that drives the guest to making a booking. It is also very important to check if the images, graphics and videos load properly. If pages take too long to load it can be very frustrating.
Every other hotel business is trying to reach out to the same customer as you and competition is fierce. You need to give your customers something to book with you for. For instance, you could an edge over others by having mobile-only loyalty or offers for your guests. This allows them to book with confidence, knowing they are getting a good deal. Essentially, customers want to know they have booked a good deal, so you can regularly run promotions across all platforms to help customers take advantage of your hotel.