Tag: hotel digital marketing

Hotel Industry Heavyweights Come Out in Favour of Direct Bookings

Leading names in the hotel sector have spoken out about the benefits of providing customers with the best price and service when they book directly through their website. Despite backing direct bookings, research indicates that online travel agents (OTAs) are more frequently providing a cheaper price for a room than supplier websites, indicating that there’s […]

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Travel Research Trends

Expedia has collated and produced a new report that documents how travel trends differ from country to country. Not only is this a fascinating read, it also contains valuable insights for the whole of the travel industry. By confining their research to several distinct counties, Expedia were able to draw a picture of which countries […]

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5 Things Your Hotel’s Digital Marketing Team Can Do To Increase Direct Bookings

When it comes to finding new ways of increasing your hotel’s direct bookings, your marketing team have much sway over the strategies and tactics deployed to help achieve this goal. Here are five activities your digital marketing team can do now to help boost your bookings: 1.Make Your Hotel Website User-Friendly A hotel website which […]

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