Increasing Mobile Booking for Your Hotel
Over the last decade, mobile hotel bookings have increased dramatically. It is easier for people to book a hotel room on their smart phones on the go, as they are travelling into work or when they are our and about. It is easy, simple and provided your hotel ensures a good customer service experience, it […]Continue Reading
Hotel Industry Heavyweights Come Out in Favour of Direct Bookings
Leading names in the hotel sector have spoken out about the benefits of providing customers with the best price and service when they book directly through their website. Despite backing direct bookings, research indicates that online travel agents (OTAs) are more frequently providing a cheaper price for a room than supplier websites, indicating that there’s […]Continue Reading
4 Branding Trends to Try Now to Elevate Your Hotel from The Competition
Trying to make yourself stand out from the crowd in the hotel world is hard work. Every one of your competitors is trying to achieve this goal too, and as a result, it’s inevitable that the same techniques will be repeated from hotel to hotel, rendering the process less effective. The key to truly putting […]Continue Reading
Are You Using Twitter as Effectively as You Could for Guests?
Twitter is a dominant social force despite often losing headlines to rivals like Facebook, Instagram and Snap. With over 328 million monthly active users, Twitter is well worth its place in your social media marketing strategy. Not using Twitter as effectively as you could for your guests in this day and age is a foolhardy […]Continue Reading
Travel Research Trends
Expedia has collated and produced a new report that documents how travel trends differ from country to country. Not only is this a fascinating read, it also contains valuable insights for the whole of the travel industry. By confining their research to several distinct counties, Expedia were able to draw a picture of which countries […]Continue Reading
5 Things Your Hotel’s Digital Marketing Team Can Do To Increase Direct Bookings
When it comes to finding new ways of increasing your hotel’s direct bookings, your marketing team have much sway over the strategies and tactics deployed to help achieve this goal. Here are five activities your digital marketing team can do now to help boost your bookings: 1.Make Your Hotel Website User-Friendly A hotel website which […]Continue Reading
WHAT MAKES SOCIAL MEDIA USERS FOLLOW (AND UNFOLLOW) YOUR HOTEL?
Social media is difficult territory for some hoteliers, but it is nonetheless a vital part of your hotel’s marketing toolkit. But what are the key things which make people follow (or unfollow) your hotel? The main reasons people follow your hotel’s social media channels are initially quite straightforward. Whilst their willingness to ‘go the distance’ […]Continue Reading
PAID SOCIAL: FLASH IN THE PAN OR RESERVATION FUEL?
In years gone by, organic reach was fairly easily achieved on social media. If you had built up a following and had sufficient fans and interesting content, it was easy to communicate with your audience. As algorithms have changed and advertising has become a means of survival for social media networks, organic reach has steadily […]Continue Reading
HOW TO WRITE A KILLER PRESS RELEASE TO BUILD LINKS AND BOOKINGS
Press releases sometimes get a bad rep online, with some digital marketers declaring them obsolete. Nothing could be further from the truth. Press releases as a means of building a large volume of links in one fell swoop are obsolete – as they should be. If you are creating a single PR and expecting to […]Continue Reading
GETTING TO GRIPS WITH THE DIFFERENT TYPES OF PAID FACEBOOK AD YOUR HOTEL COULD USE
Facebook ads are a great tool for boosting your hotel brand. Consistent messaging, delivered to your target audience via Facebook’s range of paid social advertising options, could provide some significant advantages for your hotel. If you’re new to Facebook ads, the sheer scale of options can be overwhelming. The key is to identify the formats […]Continue Reading