4 Reasons Your Hotel’s PPC Ads Aren’t Delivering Direct Bookings
Pay Per Click (PPC) advertising is a favoured marketing strategy for many hotels. It allows you to target your key consumer base and is a valuable way to grow your business and secure more direct bookings. However, when you set up a PPC advert and then fail to meet your revPar goals, the disappointment is […]
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5 Things Your Hotel’s Digital Marketing Team Can Do To Increase Direct Bookings
When it comes to finding new ways of increasing your hotel’s direct bookings, your marketing team have much sway over the strategies and tactics deployed to help achieve this goal. Here are five activities your digital marketing team can do now to help boost your bookings: 1.Make Your Hotel Website User-Friendly A hotel website which […]
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5 HEADLINE WRITING TIPS FOR YOUR HOTEL’S BLOG POSTS AND NEWS ITEMS
Writing an enticing headline can go a long way towards boosting overall engagement with your hotel blog and news pages. Taking time to craft a strong headline is something all travel marketers and hoteliers should commit to when creating new content. While it can be easy to assume that this is the shortest element of […]
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The 4 Biggest SEO Myths That Might Be Damaging Your Hotel’s Online Presence
Every hotel interne marketing professional knows the importance of SEO but, that doesn’t mean that it’s always done right. SEO is a complex and ever changing field, with new schools of thought, new best practice advice and new algorithms to contend with on a seemingly endless cycle. So, while you might think you’re doing the […]
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