Convenience is Key to Holding on to Brand Loyalty Experts Say
While digital might have made the world smaller and made it easier for travellers to enjoy the very latest high-tech experiences, it’s also changed the way that consumers buy travel products such as hotel stays, tours and package holidays. The internet has meant far-flung corners of the world are now closer than ever, there’s no […]
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How To Woo More Business Travellers
The answer to attracting more business travellers doesn’t necessarily lie in more expensive software and fancier systems. A recent New York Times article posited that it was actually about the people who work within the hotel itself. Though this is not new among travel and hospitality trends, it’s worth taking a look at to see […]
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THE ANATOMY OF A PERFECT TRAVEL BLOG POST
The travel industry has long since realised the possibilities of content marketing to help increase bookings, engage with customers and grow trust amongst potential hotel guests. But how do you create the ideal travel blog post, sure to draw in an enthusiastic readership and ultimately, move your reader further along the sales funnel and ever […]
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4 Easy Ways Infographics Can Help Drive Hotel Bookings
It’s easy to underestimate quite how much impact visual content can have on a customer’s purchasing behaviour. We are all drawn to attractive images, and when these images are combined with useful and engaging information, this power can be enhanced significantly. As a key part of many content marketers’ toolkit, infographics offer a number of […]
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Rev Up Your RevPAR: Boost Bookings with a Booking Engine
When you get down to the nitty-gritty – once visitors have been drawn in by smart and efficient marketing tactics – a hotel’s website is all about driving up RevPAR. Put simply, this is the revenue a hotel makes according to its average daily room rate (ADR) when the occupancy rate is taken into account. […]
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