Personalisation Leads to Higher Engagement in The Hotel Business
In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]
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Management of Hotel Reputation Is Critical
For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]
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Tips for Hotel Marketing In 2019
If you are actively involved in hotel marketing for your hotel, you will be well aware of the many promises made by online marketers, which fail to deliver to expectations. There are plenty of gimmicks and sales techniques in use to improve sales and higher conversion rates. With content marketing, SEO, viral content etc. the […]
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Features to Consider When Selecting A Hotel Management System
Having the right hotel management software is critical in property management across the world. Hotel software is of immense use in daily operations for all types of hotels 5-star properties to B&Bs. While most of the top hotels have migrated to cloud-based hotel management software, others are still undecided as to what type of hotel […]
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Are You Using the Best Design and Most Useful Data to Engage Your Customers?
An effective online presence has never been more important to businesses in the travel sector. Today’s average traveller will extensively research and book their travel and accommodation with just a few taps of a screen. A few years ago, investing in a streamlined website that considered the user journey would have been enough. But in […]
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Can You Drive More Revenue From Your Automated And Transactional Guest E-Mails?
E-mail marketing is a large part of any successful hotel marketing strategy, as e-mail is one of the key ways hoteliers and hotel marketers communicate with current, future and past hotel guests. The email marketing platform, Mailchimp describes transactional email as, “An email sent to an individual based on some action. It could be: • […]
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The Ways Personalisation Can Change Your Hotel Direct Bookings Strategy For The Better
Guests like to feel valued by hotels. That’s a no-brainer. But in a world where 76% of travellers book online, customer personalisation is happening earlier and earlier in the customer journey. And if you don’t keep up, your business will feel the strain. It’s integral to your business that you can also deliver personal touches […]
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How Important Is Marketing Personalisation For Hotel Brands?
Personalisation is one of the biggest trends to emerge in recent years within the world of hotel marketing, presenting new and exciting ways of building brand engagement and enticing prospects to book hotel stays. Many premium hotels have already begun to take advantage of the possibilities of personalisation, and now the rest of the industry […]
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5 Strategies To Build Highly Relevant Links For Your Travel Website
Links are the currency of search engine optimisation and an important element of the fuel that will drive your hotel’s website visibility to the top of Google’s search listings. There are other important considerations of course, such as how mobile-friendly your website is and how good, relevant and useful your content is but, all industry […]
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Using Remarketing To Win Back Lost Bookings
It’s an unfortunate consequence of running a thriving hotel business – sometimes customers abandon their bookings before they’re complete. Remarketing gives you a chance to win back these customers, and represents one of the cleverest hotel marketing solutions available. What is Remarketing? Not all people who visit your site complete their intended activities – whether […]
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