Tag: hotel marketing solutions

Personalisation Leads to Higher Engagement in The Hotel Business

In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]

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Are You Using the Best Design and Most Useful Data to Engage Your Customers?

An effective online presence has never been more important to businesses in the travel sector. Today’s average traveller will extensively research and book their travel and accommodation with just a few taps of a screen. A few years ago, investing in a streamlined website that considered the user journey would have been enough. But in […]

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Can You Drive More Revenue From Your Automated And Transactional Guest E-Mails?

E-mail marketing is a large part of any successful hotel marketing strategy, as e-mail is one of the key ways hoteliers and hotel marketers communicate with current, future and past hotel guests. The email marketing platform, Mailchimp describes transactional email as, “An email sent to an individual based on some action. It could be: • […]

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The Ways Personalisation Can Change Your Hotel Direct Bookings Strategy For The Better

Guests like to feel valued by hotels. That’s a no-brainer. But in a world where 76% of travellers book online, customer personalisation is happening earlier and earlier in the customer journey. And if you don’t keep up, your business will feel the strain. It’s integral to your business that you can also deliver personal touches […]

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Using Remarketing To Win Back Lost Bookings

It’s an unfortunate consequence of running a thriving hotel business – sometimes customers abandon their bookings before they’re complete. Remarketing gives you a chance to win back these customers, and represents one of the cleverest hotel marketing solutions available. What is Remarketing? Not all people who visit your site complete their intended activities – whether […]

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