Increasing Hotel Revenue through a Properly Developed Business Plan
For any hotel business to thrive, creating a well-developed and researched business plan is key. There is no shortcut for this. You really need to put in the time, and even get a team together to help with different sections of the plan. The business plan should focus on driving profits, budget for marketing, a […]
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Two Thirds Of UK Travellers Likely To Book A Hotel Room Direct
From just 32% of domestic visitors booking their holidays online in 2007, the figure has risen to reach 76% in 2017. This is obviously great news for hotels who started their internet presence early, but for new businesses struggling with hotel marketing strategies it can prove a difficult obstacle. They worry about missing out on […]
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Is Your Hotel Using All Of These Free Google Tools For Better Search Results?
Every hotelier wants their hotel to rank as highly as possible in Google search, and thankfully Google has many free tools to help make this goal a little more attainable. But is your hotel taking advantage of all of them? Read on to find out which free Google tools you should be making use of […]
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WHAT MAKES VIDEO CONTENT SUCCESSFUL?
Video content is an increasingly important aspect of content marketing, and has been proven to help increase engagement levels and even boost conversions. Clever hotel marketers know that video can provide a healthy lift to their existing efforts – 64% of customers are more likely to purchase a product after seeing great video content related […]
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4 REASONS YOUR HOTEL’S SEO STRATEGY IS FAILING TO GENERATE RESERVATIONS
Sometimes despite your team’s best efforts, you might find your hotel’s SEO strategy is faltering in its effectiveness. This might mean that you’re not generating real results or able to see meaningful change in your search positions. Worse, you may even be losing ground to rivals with a downward slide through the search results pages. […]
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How Many Of These Hotel Marketing Trends Are You Using Already?
If you’re responsible for marketing a hotel or number of hotels, you’ll know just how quickly trends come and go. With new social networks, new approaches, technologies, algorithms, search engines and apps popping up weekly, it can be hard to know what to try and what to ignore. Fortunately, the travel and hospitality industry site, […]
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Design Considerations For Mobile Emails In The Hospitality Sector
E-mail marketing is one of the key hotel marketing strategies for any hotel brand serious about its conversions. While it’s thought to be one of the older, less dynamic marketing channels, email is consistently one of the best performing meaning its value and potential contribution to revenue growth should not be overlooked. While email may […]
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3 Signs Your Hotel’s Reputation Needs To Be Addressed
Reputation management is one of the most important hotel marketing strategies out there. In a world of TripAdvisor reviews, online customer service and word-of-mouth marketing, it’s never been more vital to ensure your hotel is coming across as a desirable and appealing place to stay. So how can you tell if your hotel’s reputation needs […]
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