What makes a hotel app successful? This innovation report says it has the key
Make no mistake, the mobile app market is blisteringly competitive. The battle for downloads is as fierce as the battle for reservations. Even when your hotel’s mobile app has won a place on your user’s smartphone, having them interact with it regularly and keep it on their device is almost as tricky as getting them […]
Continue ReadingHotel Industry Heavyweights Come Out in Favour of Direct Bookings
Leading names in the hotel sector have spoken out about the benefits of providing customers with the best price and service when they book directly through their website. Despite backing direct bookings, research indicates that online travel agents (OTAs) are more frequently providing a cheaper price for a room than supplier websites, indicating that there’s […]
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The Website Features That Could Win You More Direct Bookings
Direct bookings are the gold standard for most hotels in 2017. It cuts out the third party OTA who eats into your profits, and means that any queries from the guest reach your front desk before they check in. But new research from Barclays has uncovered the fact that your rivals could be wooing customers […]
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What Are The Key Questions To Ask Before Investing In A Digital Software For Your Hotel?
It seems that every few months a new piece of technology comes out that promises to revolutionise the way business is done, but it’s only one every few years that such a piece of software actually changes the business world. Things like TripAdvisor and Yelp probably count, even if they didn’t spring from nowhere as […]
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FOCUS ON THESE 3 ECOMMERCE THINGS FOR GUARANTEED RESERVATION INCREASES
The consumer process for booking a hotel room follows a similar thread to making any other big ticket purchase, with potential destinations discovered through online searches and other recommendations. Once the potential visitor hits your booking engine, having good conversion rate optimisation and following tried-and-tested ecommerce measures to funnel visitors through the checkout process is […]
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What Should You Look For In A Rate Comparison Tool?
Rate comparison tools are growing in popularity amongst great value hotels, offering you – and your customers – the chance to check your reservation choices against competitors. These handy apps and add-ons are an increasingly desirable facet of hotel reservation system software, and it’s not difficult to see why, as they can: • Reduce your […]
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How To Create A Simplified Booking Experience For Repeat Guests
Repeat guests and bookings are an essential revenue stream for all hotels – these loyal customers will work wonders for your reputation, and they have an important impact on your bottom line. It pays to take care of these regulars – which is why you should be focusing on streamlining your booking process and making […]
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Performance Issues: How to Ensure your Hotel Website is as Effective as Possible
Recent research has found that one in six hoteliers believe their biggest problem is boosting direct bookings via their websites. But why? After all, how many independent hotels out there don’t have a website running 24/7, advertising their rooms and amenities and enabling potential guests to book direct? Very few. So what are they doing […]
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