Tag: hotel reservation system software

Hotel Industry Heavyweights Come Out in Favour of Direct Bookings

Leading names in the hotel sector have spoken out about the benefits of providing customers with the best price and service when they book directly through their website. Despite backing direct bookings, research indicates that online travel agents (OTAs) are more frequently providing a cheaper price for a room than supplier websites, indicating that there’s […]

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The consumer process for booking a hotel room follows a similar thread to making any other big ticket purchase, with potential destinations discovered through online searches and other recommendations. Once the potential visitor hits your booking engine, having good conversion rate optimisation and following tried-and-tested ecommerce measures to funnel visitors through the checkout process is […]

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Performance Issues: How to Ensure your Hotel Website is as Effective as Possible

Recent research has found that one in six hoteliers believe their biggest problem is boosting direct bookings via their websites. But why? After all, how many independent hotels out there don’t have a website running 24/7, advertising their rooms and amenities and enabling potential guests to book direct? Very few. So what are they doing […]

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