Exploring the Link Between a More Responsive Website and More Revenue
Have you asked yourself lately – or better yet, extensively tested – how well your website and your hotel booking engine perform on a mobile device? If the answer is no or not that recently, the following stats regarding the ever growing link between a responsive website and revenue streams for your hotel are certain […]
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Questions to Ask Yourself and Your Hotel Web Designer Before Commissioning A New Site
Your website is crucial for attracting customers and encouraging them to make a reservation with your hotel. With travellers choosing to research and spend their cash online, it’s more important than ever that your digital presence reflects your brand and makes the booking processes as streamlined as possible. If you’ve decided it’s time for a […]
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Clever Ways To Use Chatbots To Improve Your Guest Experience
Chatbots have gained massively in popularity over the last 12 months and are predicted to be one of the biggest trends within the digital marketing landscape for 2017. Chatbots harness a form of artificial intelligence to become a member of your customer service team, meaning they can handle a variety of tasks. The specificis of […]
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How Can Your Hotel Website Prepare For The Google Mobile First Index?
In November 2016, Google shared an article on its Webmaster Tools blog which noted that he majority of search users turn to Google from a mobile device rather than a standard desktop or laptop. This, it said, caused problems as the Google algorithms were designed to crawl traditional web pages with lots of content, rather […]
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Guests Are Happier With Mobile-Friendly Hotels
In an increasingly global society, UK hoteliers can’t afford to sit idly by when surveys of US hotels publish their results—especially when those big chains have started to make inroads into the UK. The most recent survey to sit up and take notice of is the J.D. Power and Associates’ North American Hotel Guest Satisfaction […]
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5 Ways To Master Mobile Optimisation For Your Hotel Website
Many of the guests that walk into your hotel this year will have formulated an opinion on your business before they’ve even walked through the lobby. How? Because of your mobile website. With smartphones now at a level of total ubiquity, it’s a safe bet that most of your customers have checked out your website […]
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Hotel Responsive Web Design Trends To Watch This Year
New web design trends crop up all the time, as the demands for SEO-optimisation grow more complex and increasingly savvy consumers demand more and more from the look, feel and functionality of the web. But what are the top hotel responsive web design trends of 2017? The theme of this year’s web design trends could […]
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The Need for Speed: What can AMP Do for Your Hotel’s Site?
The chances are your hotel has a website to advertise all its rooms and amenities and, ideally, to ensure travellers can book rooms directly. If that’s the case (and if not, seriously, why don’t you have a site?), then one thing you may or may not be aware of is the importance of speed. Specifically, […]
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