Tag: hotel search engine marketing

What’s Hot? 2017’s Digital Marketing Priorities for Hotels

Anyone who has any familiarity with digital marketing – which nowadays should surely include every independent hotelier – ought to be aware it’s a sprawling arena that’s constantly changing and evolving. But as we segue from 2016 into 2017, what’s the direction of travel in digital marketing right now…?   The future is mobile-shaped Long […]

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SEO Mishaps: Are they Jeopardising your Website’s Visibility?

If there’s one thing that makes or breaks a website as the centrepiece of a hotel’s marketing strategy it’s whether the site’s getting Search Engine Optimisation (SEO) right. That is, whether Google’s picking up on relevant, eye-catching keywords from the site, thus boosting its pages’ visibility in search results. SEO mistakes are common and, frankly, […]

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