What Are Citations And Why Do They Matter For Your Hotel’s Seo?
As a hotelier, we know that you will be very familiar with what hotel search engine marketing entails. You will have heard of the term ‘citations’ before. Citations are a vital element of local SEO – a marketing discipline that has become increasingly important with the rise of location-based searches from mobile devices. Are you […]
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How To Get More Google Review Stars From Guests
Getting a great review on Google can seem a tricky art to master – but once you get the hang of it, you can reap the rewards of this ever-popular, quickly accessible review function. Customer reviews are very important to local rankings in SEO. Research suggests that earning more (positive) reviews can help you skyrocket […]
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The Basics Of International SEO For Hotel Search Engine Marketing
International SEO is in essence the process of making sure your website is optimized for those countries oversees which you want to target for better search engine rankings. In the case of the hotel industry, this could be a truly global endeavour – and a key component of your hotel search engine marketing strategy. Why […]
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What’s Hot? 2017’s Digital Marketing Priorities for Hotels
Anyone who has any familiarity with digital marketing – which nowadays should surely include every independent hotelier – ought to be aware it’s a sprawling arena that’s constantly changing and evolving. But as we segue from 2016 into 2017, what’s the direction of travel in digital marketing right now…? The future is mobile-shaped Long […]
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SEO Mishaps: Are they Jeopardising your Website’s Visibility?
If there’s one thing that makes or breaks a website as the centrepiece of a hotel’s marketing strategy it’s whether the site’s getting Search Engine Optimisation (SEO) right. That is, whether Google’s picking up on relevant, eye-catching keywords from the site, thus boosting its pages’ visibility in search results. SEO mistakes are common and, frankly, […]
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