Are You Doing Digital Marketing At Your Hotel Business?
As a hotel business, it is important that you do everything you can to help advertise your hotel to reach as many people as possible. Digital marketing is just one area of your marketing plan which can have a dramatic effect on your bookings. A part of digital marketing for hotels is using social media. […]
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How To Carry Out A Social Media Audit To Improve Hotel Performance
Your social media channels are one of the most important aspects of your hotel’s online marketing, giving you a chance to promote offers, share news and connect with customers in real time without generating excessive marketing expenditure. Many marketers however will be guilty of setting up their hotel social media pages and then focusing on […]
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WHAT MAKES SOCIAL MEDIA USERS FOLLOW (AND UNFOLLOW) YOUR HOTEL?
Social media is difficult territory for some hoteliers, but it is nonetheless a vital part of your hotel’s marketing toolkit. But what are the key things which make people follow (or unfollow) your hotel? The main reasons people follow your hotel’s social media channels are initially quite straightforward. Whilst their willingness to ‘go the distance’ […]
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PAID SOCIAL: FLASH IN THE PAN OR RESERVATION FUEL?
In years gone by, organic reach was fairly easily achieved on social media. If you had built up a following and had sufficient fans and interesting content, it was easy to communicate with your audience. As algorithms have changed and advertising has become a means of survival for social media networks, organic reach has steadily […]
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GETTING TO GRIPS WITH THE DIFFERENT TYPES OF PAID FACEBOOK AD YOUR HOTEL COULD USE
Facebook ads are a great tool for boosting your hotel brand. Consistent messaging, delivered to your target audience via Facebook’s range of paid social advertising options, could provide some significant advantages for your hotel. If you’re new to Facebook ads, the sheer scale of options can be overwhelming. The key is to identify the formats […]
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4 Tips For Writing Better Hotel Social Media Posts
Social media is one of the cornerstones of all marketing in 2017, and it’s not going to go away anytime soon. If you’re seeing underwhelming results on your accounts, it can feel like you’re failing at a vital element of hotel social media marketing. Luckily, there are ways in which you can enhance the content […]
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5 Social Media Scheduling Tools To Streamline Your Regular Posting
Social media use is a must in the competitive world of marketing. Unfortunately, it can be only too easy to fall down a social media wormhole. You only logged onto Facebook to update the status on your business page, and now you’re knee-deep in analytics, looking at how images you posted three years ago performed. […]
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How To Use Snapchat To Boost Your Bookings
Social media should be an integral part of any modern hotelier’s marketing strategy, and Snapchat is one of the fastest growing methods to help reach out to a younger, social-media savvy clientele. But how can you best utilize this tool for gaining more bookings? Read on to find out more about the emerging trend of […]
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Top Tools We Use To Help Make Your Social Media Schedule A Success
[vc_row][vc_column][md_text]There’s no getting away from the importance of hotel social media marketing but, that doesn’t mean it’s always easy to keep it updated, posts frequent and all channels moving along at the same pace. As with any area of digital marketing, choosing the right tools to help manage a busy social media schedule can be […]
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Celebrate on Social Media: 4 Ways to Promote Official Holidays at Your Hotel
While many of the holidays that occur throughout the year are often traditionally a time for people to spend quality time with their families, there are also a huge number of folks who see them as an excuse to get away for a short-break, unwind and see somewhere new. In which case, if Christmas, Valentine’s […]
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