3 Reasons Why Your Hotel Shouldn’t Write Off Snapchat
For hospitality marketers tasked with taking care of social media, it can sometimes feel like every time you get to grips with one social media platform, another one comes along to take its place. After Facebook came Twitter, then platforms like Pinterest and Instagram started to become popular, and now it’s Snapchat that holds the […]
Continue ReadingHOW TO MAKE YOUR HOTEL STAND OUT ON INSTAGRAM
Instagram is a vital channel for hoteliers and hotel marketers: • Over 200 million people now use Instagram Stories every day, according to the latest figures released by the social network (April 2017). Each of those users is looking to engage with brands.• 28% of US adults use Instagram• 75% of Instagram users are located […]
Continue Reading
How To Reshare Guest Content On Instagram
Instagram’s image-focused, uncluttered interface is designed to display beautiful photography and video content clearly, but this clean, minimalist display isn’t without its failings. The primary flaw of this image-first vision is that Instagram makes it notoriously difficult to re-post content from other users. Yet Instagram is an increasingly important component of every hotel social media […]
Continue Reading
4 Ways To Grow Your Social Media Followers This Week
Have you ever wondered how to refine your hotel social media strategy? Check out these four top tips to grow your social media following this week… 1. Post Great Content This sounds almost maddeningly simplistic, but in a content-led sphere it really does matter. Creating great content for your social media channels is the most […]
Continue Reading
It’s a Treat to Tweet: Why Twitter’s Vital to Hotel Marketing
Among social media platforms, Twitter is one of the giants; there’s no question of that. But what makes it stand out? The brevity of its user posts (or ‘Tweets’), as they’re only 140 characters long? Well, yes, on the surface, that’s what distinguishes it from its competitors; sure. But there’s more to it than that. […]
Continue Reading
Don’t Forget To Be Social: Increasing Your Hotel’s Social Media Shares
Every business wants to drive as much traffic as possible to its online platforms, not least hotels. One of the ways to achieve this is to ensure posts on social media platforms (often linking to relevant content elsewhere online; for instance, on your hotel site) are shared by multiple people. How can you do that? […]
Continue Reading