Best of both worlds: Booking Direct – the benefits of a booking engine and an OTA
In many ways, it’s very much in the interests of a hotelier to shift away from relying on online travel agents (OTAs) for the booking of their hotel rooms. Not only does dependency on such third-parties ensure you lack control over bookings, but inevitably it also means you have to share the profits – OTAs […]Continue Reading
The Importance Of Engagement – What It Is And How Does It Affect Your Bookings?
Every hotelier and hospitality marketer wants their offering to be engaging for customers in order to ensure revenue goals and reservation targets are met. However, the ways in which we define and measure engagement through online channels is both an art and a science. If you’re able to understand the importance of engagement and crack […]Continue Reading
Actions To Take To Make Your Hotel Website Your Strongest Booking Channel
With the rise of multi-channel marketing opportunities, hotels have increasingly varied channels for generating online bookings. Your website should be central amongst these methods, as the hub of all hotel-related activity and the home of your hotel website booking engine. How can you ensure that among your hotel distribution channels, your website is the strongest […]Continue Reading
A booking engine must: retaining and upselling to customers
A booking engine for your hotel’s website – or the sites of your several hotels – shouldn’t just provide a smooth customer journey for users. That’s a given. A high-performing booking engine should provide more; it should be retaining and upselling to guests committed to making a reservation. The question is, how? Dynamic features to […]Continue Reading
Making The Most Of Your Rate Comparison Tool
In a world where those looking for accommodation are willing to scour the web for the best deals and lowest prices, a rate comparison tool is an essential addition to your hotel website booking engine. Without a rate comparison tool, you could end up losing customers to OTAs like Booking.com or Hotels.com, which is sure […]Continue Reading
The Future is Here: The Next Innovations in Hospitality
In the last 10-15 years, digital technology has changed the face of business – Facebook, Twitter and smartphones are everywhere and, of course, the Internet itself is absolutely ubiquitous. In terms of the hospitality sector then, you won’t be surprised to learn the latest – and next – innovations are all digitally-driven; what’s important is […]Continue Reading
The Year Ahead: What Does 2017 hold for Ecommerce ?
Anyone familiar with online business will be acutely aware that ecommerce never stops evolving. Neither do consumer trends. Indeed, the former influences and drives the latter – and vice versa. So what does the near future hold for ecommerce? Here are some predictions for what’ll be hot and not in 2017… Mobile besting desktop […]Continue Reading