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Web Design
When it comes to boosting your hotel’s call to action, it is sometimes very helpful to check out a few handy examples from brands that are already getting it right. While a great CTA can help guide buyers through the process and prompt them to take a leap and make the reservation, a weak call to action will result in equally weak results. For your hotel, that means empty rooms and poor RevPar figures.

If you’re in need of some inspiration, take a look at a few examples of killer calls to action used by top travel brands. Use their tried and tested successes to guide your own efforts. And don’t forget, a killer call to action shouldn’t just be used on your web page itself. Use what you learn from these examples to inform your call to action strategies across your marketing channels, including in emails, social media posts and blog updates.

What makes a great CTA?
The examples on this list are all representational of some of the key best practices of great CTAs, which not only grab the attention of prospective hotel guests, but provoke meaningful interaction with your brand. Some of the best practice elements which will help to maximise your chances of success include careful consideration of the size, colour, wording, position and urgency of your call to action – creating a formula which, when used in combination with the other elements of your website, provokes a positive response.                    

Marriot Hotels
marriot-hotels
The rewards scheme offered by Marriot Hotels makes its proposition clear in simple, bold language – stay with this hotel and you will gain ‘infinite’ rewards points to use on subsequent trips. Its call to action is also clear. Join % Register. Whilst some small print clears up the details and a tonal CTA button makes taking advantage of the offer straightforward, the positioning – slightly off-centre – of the central premise makes it easy to see why this would be a genuine enticement to book. This is backed up by the scenic poolside view which the crisp white text cuts through. It’s clear and compelling.

Trivago
trvago
This deceptively simplistic ‘search’ CTA from hotel price comparison site Trivago outlines its utilitarian benefits – reducing the costs of your holiday – in an approachable, centralised font. This is large enough to provide enticement but small enough not to interfere with the ability to enter a search term. The absence of surrounding clutter hints at organisation and reliability, encouraging trust as the go-to site for finding the ‘ideal hotel’ and making a booking. Fast, functional and effective and one that you can easily replicate on your own booking engine.

British Airways
british-airways
Stacking CTA upon CTA isn’t generally a recommended strategy for encouraging click-through, but there are, like most rules, a few notable exceptions. British Airways demonstrates urgency with their summery juxtaposition of simple CTA buttons and evocative images which help pinpoint some of the key elements of call to action strategies which could help to optimise your hotel website design. See all late deals is very compelling and not only ticks the killer CTA action box by tempting travellers to find a bargain, it’s also a great example of how to offer a simple, useful user experience.
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Web Design
Google’s Accelerated Mobile Pages project, or AMP for short, is an open source initiative targeted at speeding up the delivery of online content. This is achieved through the utilisation of a pared down coding referred to as AMP HTML. It was developed in response to the proliferation of the mobile web. If you haven’t heard of AMP or haven’t yet implemented AMP on your hotel website, you are missing out on the chance to grow your revenue and increase booking value. Why? Because AMP content has better search visibility and taps into the growing trend for travellers to search and book travel products such as hotel rooms via a smartphone or tablet device.

Accelerated mobile pages sounds like this is going to be a complicated undertaking but, it’s easy if you take it step by step. In our beginner’s guide for hoteliers, we’re going to share the basics of AMP so you know exactly how to leverage this technology in your hotel website designs to increase direct bookings.
So, how did AMP come about, and what does it mean for your hotel’s SEO efforts?

Website Design
What does AMP do?
Accelerated mobile pages have been developed and implemented to help content to be delivered faster and more efficiently than ever before for mobile devices. As more and more web browsers turn to mobile for their hotel bookings, this is understandably an important development for hoteliers. While traditional web pages are often notoriously slow to load for mobile-users, AMP offers a new solution for content publishers. This isn’t a replacement for your desktop site – AMP publishers need to be aware that a desktop version of their pages is still required in addition to their AMP HTML adaptation for those users who do still prefer to go online from a laptop or desktop computer.

AMP is not without its limitations. Whilst created with the hope of providing both speed and readability, there are understandably some visible limitations prompted by this shift towards speed, meaning images can be a little slower to appear and no JavaScript or un-streamlined CSS is possible for adopters.

What AMP Means for Your Hotel
In essence, to ensure you continually increase your Google search visibility, it is vital to make AMP a part of your strategy moving forward. This means creating an AMP version of your content, which is achievable with varying degrees of complexity depending on the CMS you currently use. AMP functionality should nonetheless be key amongst your considerations to help keep your content mobile-ready and future-proof for the changing demands of Google search. The importance of AMP is heightened for hoteliers who gain visitors from their blog or news section, so a proactive approach is required.

Incorporating AMP
The AMP design principles are clearly outlined on the official AMP Project webpage, making it simpler to get to work on making your content as speedy and mobile friendly as possible. With a clear focus on clean hotel website designs and efficiency in every choice on each page, AMP will keep your hotel website ahead of the pack by providing instant load times which will impress even the most time-strapped of hotel guests seeking to read your online content or make a quick booking.
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Web Design
Every business wants to target millennial customers. The latest research shows that by 2020, they will make up 50% of hotel guests, so understanding their unique needs and wants presents both a challenge and a necessity for the hospitality industry. The millennial generation has been notoriously difficult to ‘pin down’ by marketers, though one thing everyone does know about this demographic is that they enjoy travelling. But what are the top millennial travel trends to prepare for in your hotel website design? What exactly do millennial travellers expect from your website, and how can you deliver it? Read on to find out…

Website Design

Mobile Readiness
Mobile friendly websites are now starting to dominate the online world, and they are expected as standard by millennial travellers. The majority of millennials browse and book using mobile devices and smartphones – they don’t have the patience for negotiating clunky, confusing navigation or waiting an eternity for your website to load.

How to get mobile ready:
  Switch to an AMP or mobile-optimised design if you haven’t already.
•  If this isn’t an option, create a mobile-friendly version of your existing site – but be aware this is a quick-fix rather than a long-term solution.

A Speedy Booking System
The limited attention span of millennial travellers is practically the stuff of legend – but it is rooted in fact, too. As a generation who have grown up with a limitless number of options at their fingertips, they are not exactly prone to patience when it comes to buying goods and services. Waiting as your booking system processes their details is not going to be high on their agenda – and could make them close the page before proceeding.

How to ensure a speedy site:
  Don’t make the process overly complex and ensure that ways of booking are easily visible and accessible.
  Run a speed test on your site to make sure your website isn’t unnecessarily sluggish, enabling you to fix any errors.

A Local Focus
Millennial travellers like to explore the destinations they are visiting – so make sure your content places some importance on outlining how to get the best out of your area. Many millennial travellers have a truly global focus when it comes to their holiday choices.

How to show local expertise:
  Consider blog posts or additional content which show how to get the best out of your town, region or city. What is it that sets it apart from other potential holiday destinations?
  Position yourself as the top base for exploring your location. While millennials enjoy comfort, they are unlikely to accept it at the expense of opportunities to explore!

Staying Social
Millennials are social creatures, used to connectivity at the touch of a button or swipe of an iPhone. Don’t underestimate the importance of simply making sure your social sharing buttons are easily visible.

The Importance of Individuality
As a general rule, millennial travellers place a high premium on individuality when it comes to making purchases. They value vision and integrity alongside the chance to experience something a little out of the ordinary. Emphasising your ‘uniqueness’ is a great way of appealing to this trait.

Consider what it is that sets you apart from your competitors – and say it, loud and proud, incorporating into your hotel web design and showing your affinity for millennial travel trends with targeted, high converting content.
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Web Design
Like it or not, it’s impossible to deny the facts – the number of potential hotel visitors seeking out and booking rooms via a smartphone or tablet is ever rising. In fact, current research suggests that in 2017 a full quarter of bookings (25%) will be made online, while just 7% of them were secured via the Internet in 2014 – that’s a rise of 18% in just three years. To say change is in the air is putting it mildly; change is here and it’s present – the wind’s moving in only one direction. So much so, actually, that it’s recently been discovered that of those who book a hotel within 24 hours or less of them checking in, 65% of them now book online.

Responsive website

For hotels then, the need to ensure their websites are mobile-friendly in order to accommodate for online bookers is of paramount importance. Any hotelier worth their salt knows that they’re not just competing with their rivals on price of rooms and suites, but in services and facilities as well. You simply can’t afford not to be mobile-friendly if your competitors are. You can’t afford to lose out on today’s enormous online audience that’s surfing the ’Net every moment of the day in search of the perfect accommodation.

However, don’t forget too that it’s crucial your hotel website design is effectively centred within your hotel’s distribution and revenue management strategy, however successfully a new mobile-friendly site brings in direct business. Unless the site is thoroughly integrated into your business model you won’t be properly set up to maintain market share – because you won’t be able to deliver customers the best possible integrated mobile experience via your site.

It’s important too to bear in mind that unless you converts to a mobile-friendly website your hotel’s standing in Google search rankings – an all-critical, primary way that businesses of all stripes reach customers in today’s digital world. The reason for this is that over the course of the last 18 or so months, Google has deliberately attempted to boots mobile-friendly pages in its search results via the introduction of a specific ranking algorithm. This means then that non-mobile-capable websites are – and have been for some time – at a disadvantage and missing out on attracting customers and clients.

Overall, there’s no getting away from it, the evidence points to one inevitable conclusion – if your hotel’s website isn’t optimised for mobile devices you’re allowing your rivals to get a jump on you and better enable potential visitors to find them and book their rooms. And what hotelier can afford for that to happen?

 

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Web Design
Ever since the birth of the world wide web. It has changed it’s face, functionality and features almost every day. Every business is extending its presence online. Plus, this presence is now not limited to your desktop, it has gone a level-up and is now available on your smartphones and smart devices. The modern customer can reach you from anywhere around the world, but are you prepared to welcome him without any obstructions?  Here’s a list of essential features your website must have to make it easily approachable, usable and accessible by all different type of customers using different type of devices.
Here’s a handy checklist to follow when developing your new hotel website design :
 
Features to help you run a successful website:
 
  1. Responsive web design: The design of your software should be easily adaptable on any device from desktop, smartphones to tablets and iPads.
  2. Search Engine Optimisation (SEO): Make sure have a strong SEO tool with all the must have keywords. This will your website appear easily on google searches.
  3. Content Management system (CMS): This tool helps you run your website smoothly. Making updates, edits and changing content will be done with ease. Keeping your website up-to-date is very important in a competitive online world.

Book Online
 
Features to impress your visitors:
 
  1. An easy and secure online booking engine: Make sure your booking section is easy-to-use. It should be made simple and secure for all types of customers to use.
  2. A an online chat for queries: Make a 24/7 chat to assist your customers.
  3. Easily accessible contact info: Your contact address, telephone and email should be easy to spot on your hotel website.
  4. Quality Content: The content of your website should be short, informative and should beautifully describe your hotel property in words.
  5. High resolution picture gallery: A customer first sees your hotel through the pictures on your website. Make sure you engage a professional photographer to beautifully represent your hotel.
  6. Video tours of the hotel: A video tour of the hotel helps customer get an actual idea of where and how they are going to stay.
  7. A map for directions
  8. Price level bar
  9. Banners with hotel highlights
  10. Language translator: This is an essential tool to communicate with your customers globally.
 

 

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Web Design
Hotels today are making a competitive presence online to increase business and reach their customers. To make a build a relation with your customer online as well as earn their loyalty can be a tricky. Our guide below will help you get more conversions and keep your customers happy.

Hotel Booking

Here’s our guide:

  • Keep it beautiful and real.
Invest in the upkeep of your property and let the photographs do the talking. Give a real picture to your customers. Let them have a visual tour to your hotel rooms, lobby, restaurants and more. Describe your hotel extremely well from carpets to beddings in an impressive tone. This will help your customer get the real picture and take a decision quickly.
 
  • Flaunt your services. Customers will always love and come back to you for your warm little gestures. Get competitive with services and advertise the inclusions like free Wi-Fi, a welcome drink, parking facility, benefits of becoming a member of their hotel a city guide or a rack full of free maps and more.

  • Make the booking process super-simple. Make sure the booking on your hotel website design is easy-peasy for your customer to enjoy a smooth booking process. Lengthy questionnaires and unnecessary surveys can frustrate a potential booker.

  • Make your website responsive. Develop a dynamic website that is easy to operate on all browsers and devices. Remember the modern day traveller can be booking from any medium.

  • Be transparent about your hotel rules and policies. Be very clear about your check-in and check-out timings, if your hotel has smoking zones or not, is pet friendly or not and more vital policies to avoid any surprises for your customers upon arrival.

  • Have an active, interactive review section. In a virtual world, people bank on other people’s reviews. Maintain a review page that helps customers decide better. Your admin should reply to both good and bad reviews. This will help you paint a responsible image of your hotel online.

  • Wall of hygiene fame. Showcasing a good hygiene report or awards of maintenance will definitely give your hotel an edge above the rest. Let your customer know booking with your clean hotel is a real value for money.

  • Intuitive interface. Approach your customers with generous filters, options and suggestions while they fill their booking requirements to appear friendly.
 
Our guide and important pointers will surely help you pop-up as an ideal hotel for your customers.
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Web Design
It is important that hotels design their website to stay up to date with the latest trends in hotel website design. Even though it makes sense to keep your website modern, the best hotel websites help potential guests solve problems and make it easy for visitors to complete their travel planning process. We will now review 8 most important parts of a new hotel website.

hospitality-business
 
Search Engine Optimisation (SEO): You tend to invest a lot of money into your website, but it all becomes useless if you do not have any visitors on it. Well optimised websites tend to have 66 – 70% of web visits from search engines. Therefore, it is very important that your new hotel website is fully optimised for search engines.

Clear Instructions: Visitors are impatient. You, me and the people who visit your website, in the hopes of quickly finding answers to their questions, tend to get impatient when the website makes it hard to find information. The hotel that understands this basic human characteristic has a website that is in time for the visitors at every stage of the travel planning process. This starts with creating an easy navigation, providing clear an easy to find links that direct visitors to the various sections of their website.

Visual content: You get a feeling of instant gratification from just clicking the play button on an online video; it allows us as viewers just sit back, relax and let the video visually help us learn more about the destination.

Social Proof: To get a more rounded perspective, many travellers go online to seek out guest’s reviews. There is a feeling of assurance that comes from hearing what actual visitors say about their experience with a business, be it hotel, resort or any other form of business.

Local Insights: In the world of lodging and hospitality, travellers aren’t simply looking for a place to rest their heads at night, they are looking for things to do in the region, places to eat and an experience. Often these hotels have a deep connection to the region when it comes to hot spots for the tourists and recommendations on area attractions that are to be sought out by their guests.

Price Level: It is always a good idea to give an overview of your hotels price levels. This gives the guests an idea of how much they are looking to spend while in the hotel.

Online Booking Option: Not all people are eager to call you to make a reservation, especially when there is a difference in time zones or different languages spoken in the hotel that is not in the customer’s country of origin. Do not forget Trip Advisor integration, which keeps a visitor longer on your website.

Easily Accessible Responsive Design: Whether they are on a desktop, tablet or smartphone, travellers of today are hopping from one screen to the next in the hopes of finding the right hotels online. Therefore, it is very important for hotels to have a website that Is designed to work across devices.
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