5 Ways To Enjoy A Successful Influencer Marketing Campaign
Influencer marketing is one of those buzz words that just won’t go away – and with good reason. Data from a TapInfluence and Nielsen Catalina Solutions case study showed that influencer marketing can deliver up to 11 times greater ROI than traditional advertising campaigns, is more effective that paid ads due to the increased use […]
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The New Hotel Inspectors: Uncovering Digital’s New Wave of Influencers Part 2
Influencer marketing is one of 2017’s hottest trends and a powerhouse of opportunities for hotels looking to increase revenue and ramp up average booking values. We’ve already made the business case for influencer marketing in our previous post. Anything that is capable of generating 11x more ROI than traditional advertising formats is worth a second […]
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The New Hotel Inspectors: Uncovering Digital’s New Wave of Influencers Part 1
However hot your own content assets may be, however powerful your digital messaging is and however sweet your room deals are, it’s no longer enough. In 2017, the importance and relevance of influencer marketing is almost non-negotiable, especially for those in the travel and hospitality industry. So, before you dive right in to an influencer […]
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