Organic v Paid Search: Creating A Split That Works For Your Property
In any industry, creating a split between organic and paid search is a challenge for marketers – but especially in the hotel and travel industry, where OTAs dominate and it can be hard to cut through the noise whichever method you choose. When comparing the benefits of organic marketing and paid advertising, the statistics can […]
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Everything You Need To Know About Voice Search For Hotel Bookings
“Okay, Google – find me a hotel in London for next week.” “Alexa, where can I go in September for less than £300?” “Hey Siri, show me some hotels in Paris that are great for couples.” Just ten years ago it may have seemed like something from a futuristic sci-fi movie, but now voice search […]
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Summer Travel Trends – How Are Consumers Using Search To Plan Their Vacations?
Search activity offers hotels a real insight into the latest travel trends and this gives much needed guidance when it comes to planning meta search marketing and digital activity for the months ahead. As summer hits, Think With Google has delved into its search engine data to share what this year’s travel trends look like […]
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