How and Why You Should Incorporate Price Check Widgets into Your Web Design
Commission associated with online travel agencies (OTA) has been on the rise and if you’re looking for a way to boost direct bookings, price check widgets are an essential tool you should be considering. It’s a website addition that can not only help drive up reservations but support you as you work to create a […]
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Buyer Personas: What Are They And Why Do You Need Them Now?
Many businesses overlook the importance of creating buyer personas because they believe they know who their customers are. While you will certainly be able to pinpoint the types of travellers you typically welcome – business, leisure, families, couples and honeymooners for example – this doesn’t tell you about what makes each tick and what drove […]
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Picture This: How Your Website’s Imagery can Drive up Bookings
The facts are in, folks, and they speak for themselves – fully and successfully optimised visuals on hotel websites help boost room bookings. Yes, really. Recent statistics prove it; believe it or not. The most important thing, should you feel – after reading this article – that the imagery of your property could do with […]
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Sales, Productivity and Efficiency: Why your Hotel needs a Booking Engine
It is, of course, stating the obvious to say reservations are the lifeblood of each and every hotel. What may be less obvious for some hoteliers, though, is exactly how to make best use of the advances offered by digital and online technology to best support and boost their business. Well, one of the smartest […]
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Revenue Management in the Digital Age: Bigger Opportunities for Smaller Hotels
Analysing data to improve how you do things has always been critical in businesses’ efforts to manage their revenues. And in today’s digital world it’s no less true. In fact, collating and analysing information is being ever improved on and refined thanks to smart digital-driven revenue management. Take the hospitality industry as an example; the […]
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