UNLOCK THE BENEFITS OF USER GENERATED CONTENT (UGC) FOR YOUR PROPERTY WITH THESE TOP TIPS
Hotel brands are increasingly turning to the appeal of user generated content (UGC) as a means of strengthening their online reputations, and it’s not hard to see why. Social media in particular requires a constant stream of new content in order to maintain engagement levels and tapping into the power of UGC can be a […]
Continue ReadingWHEN GUESTS GO BAD: DEALING WITH BAD REVIEWS
“Negative reviews can feel like a punch in the gut. We care deeply about our business too, and it hurts when someone says bad things about our business. For you founders and sole proprietors out there, a negative review can even feel like a personal attack.” That quote is from Yelp and, if your hotel […]
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