Best of both worlds: Booking Direct – the benefits of a booking engine and an OTA
In many ways, it’s very much in the interests of a hotelier to shift away from relying on online travel agents (OTAs) for the booking of their hotel rooms. Not only does dependency on such third-parties ensure you lack control over bookings, but inevitably it also means you have to share the profits – OTAs […]
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A booking engine must: retaining and upselling to customers
A booking engine for your hotel’s website – or the sites of your several hotels – shouldn’t just provide a smooth customer journey for users. That’s a given. A high-performing booking engine should provide more; it should be retaining and upselling to guests committed to making a reservation. The question is, how? Dynamic features to […]
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