Those involved in e-commerce are in the know about the growing popularity of voice search. As per a survey conducted in 2014, around 55% of teenagers and 41% of adults used this facility more than twice in a day. Initially, it was a novel gimmick with the introduction of Siri, which now has moved on to Alexa and Google Voice etc. As per an estimate by the end of this decade, 58% or more searches conducted will be voice-based. Is your website ready for this?
Those involved in digital marketing for hotels realise the significance of this technology for improving a hotel’s profit margin.
Any top-notch hotel digital marketing agency will ensure that they incorporate and optimise voice search in the client’s hotel website design.
Voice search is now an integral part of SEO (search engine optimisation) and professional hotel marketing companies like Digital Hotelier ensure their clients are ahead of the competition.
A few ways to improve voice search for any website are:
Local listings optimisation:
Voice search is primarily of use to gather information about places people want to visit. For this, they would say phrases like ‘find a luxury hotel in Chelsea’. For this optimisation of web pages for this keyword is necessary. They could generalise it by saying “find a hotel in London near me’. That is where voice search uses the physical location of the mobile or internet device user and show results accordingly. In this case, they do not match with on-page keywords. Search engines are increasingly using Google’s my business listings for voice searches. So having your web listings is accurate and optimised is a must. Try to maintain a single address and check details like phone number, name and address as they appear on Google, as web pages ranking is on these aspects.
Make efficient use of analytics:
Checking Google’ Search Console’ data will keep you informed about queries that directed people to your business site. While at present it is not possible to determine if a regular or voice search sent them, changes are in the pipeline. It still helps to identify long-tail keywords so make optimum use of analytics.
Emphasis on long-tail keywords:
Voice search is different in use than regular searches. Instead of typing a long phrase, the exact keyword is of use in regular searches. Voice search differs as it is like having a conversation and long-tail keywords are the key.
For this try to figure out the way people speak: Have a brainstorming session about the natural language sequence people might use. Long-tail in voice search is not about variations in keyword but rather about actual speech. Look beyond regular long-tail research tools. A useful tool for voice search long-tail keywords is ‘Answer the Public’. They combine search terms with words like ’with’ and ‘for’ to do a voice search. Do a voice search yourself and see what you pull up.
Bolster microdata:
This will help search bots to better understand your site and feature in the listing for voice search. Submit an up-to-date sitemap with accurate information.
Focus on Q&A kind of content:
Use natural language keywords on your web pages. Try to optimise services, products and blog post for voice search keywords.
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