HOW TO WRITE A KILLER PRESS RELEASE TO BUILD LINKS AND BOOKINGS - Hotel Reservation & Online Hotel Booking Engine
Digital Marketing

HOW TO WRITE A KILLER PRESS RELEASE TO BUILD LINKS AND BOOKINGS

blog Banner
Press releases sometimes get a bad rep online, with some digital marketers declaring them obsolete. Nothing could be further from the truth. Press releases as a means of building a large volume of links in one fell swoop are obsolete – as they should be. If you are creating a single PR and expecting to acquire a hundred links every time purely to boost your SEO, you’re doing both your press release and the PR industry as a whole a disservice.

A killer press release will generate links for your hotel, make no mistake. That’s not because you’re churning out a PR and getting dozens of backlinks by default. It’s because a killer PR shares a great piece of news. It’s interesting, relevant, factual and newsworthy.

Creating a killer PR is also a lot harder than it sounds – you must take time to find a genuine news angle and craft a communiqué that a journalist (and your wider audience) wants to read. It isn’t a sales pitch. It is an opportunity to tell the world about your achievements. So, how is it done?

Step 1: Use a Great Headline
A killer headline helps set the tone for your entire press release, so make sure yours is a good one! Whatever news your hotel is sharing, there’s no need to keep the title dry and uninteresting; be inventive, but try not to be so obscure and off-topic that it detracts from your key messaging.

press-release-distribution

Step 2: Who, What, Where, When, Why
It’s crucial to avoid veering off topic during your press release. This is especially true in the first paragraph. Summarise your story in two or three sentences.

Step 3: Add Relevant Links
Be sure to include a link to your hotel website (and any other links relevant to your press release) towards the end of the copy.

Step 4: Steer Clear of Jargon
Avoid swamping your press release with too much in-industry terminology, which could prove off-putting for those not in the know. Be concise, factual and succinct.

Step 5: Timing is Everything
Time your press releases carefully to avoid overexposure or radio silence from journalists. It’s important to ensure the news you are sharing is indeed newsworthy, and a way of doing this is tying your releases to well-known events, or alternatively simply having a sensible grasp of what will ‘sell in’ with the press and what won’t at different times of the year.
 
Step 6: Include a Press Contact
Adding in a press contact means anyone reading your press release knows who to contact if they want to gain a little more information before publishing. This could be a request for a quote or a high res image but, providing a direct email and phone number plus contact name makes it easy for a journalist to do their job – and give your hotel some press exposure.

Step 7: Send Out To Relevant Outlets
Once you’ve crafted the perfect press release, it’s time to think about press release distribution. Making sure you’re getting your news to the right outlets means you’re less likely to waste your hotel’s resources. Targeting the right journalists at the right publications helps the news reach the right target and drives new bookings and traffic your way!

Related Articles

post-thumb
24 Nov

Increase Direct Bookings This Quarter? #1

It seems that the days of booking trips and holidays through travel agents

Continue Reading
PPC campaign guide
1 Nov

How do you Create a Great PPC campaign?

Welcome to the 21st Century… if you haven’t done so already, it’s time to get your business on board the digital marketing train, before all your competitors disappear down the tracks. But where to start? One of the most popular forms of paid search marketing – advertising that exploits the power of search engines (i.e. […]

Continue Reading
Hotel Distribution Strategy
31 Oct

Converting Lookers into Bookers: Building a Hotel Distribution Strategy That Works

It’s an understatement to say that, in recent years, marketing a hotel has become more complicated. The digital revolution has expanded booking opportunities – leading to a dizzying array of online travel agents (OTAs), website opportunities and social media platforms to take advantage of, and direct booking engines to build and deploy. So, where does […]

Continue Reading
marketing and revenue management
27 Dec

Personalisation Leads to Higher Engagement in The Hotel Business

In the hospitality and travel market, email marketing can be personalised effectively. This is accomplished through a variety of simple techniques. By building customer profiles for your niche market, it becomes simpler to personalise emails that will address every client individually. Tips to use personalisation as part of hotel marketing solutions: Use names: The easiest […]

Continue Reading
Hotel Stay
20 Dec

Management of Hotel Reputation Is Critical

For any business to succeed it has to have a strong reputation in the market. While the reputation of any business was subject to word of mouth publicity, things have changed in this digital age. Now it is the virtual world or the internet, which makes or breaks a business’s reputation. Reputation does matter As […]

Continue Reading

Need help growing your hotel revenue?

We’d love to talk to you about it!

Get In Touch